Messaging app Rakuten Viber has partnered with Gcash and Globe myBusiness to allow digital payments for those who use its directory of food sellers, FoodPH. FoodPH was launched in December and this allows Viber users to search for the type of food they want to order based on their location.

Viber now allows sellers to receive payments from buyers via Gcash-enabled QR code. This new feature aims to make transactions seamless within the messaging app’s ecosystem. This partnership has created more convenience for consumers and MSMEs alike and allowed for easier exchange of goods and services.

Senior director of Rakuten Viber, David Tse, talked about the new collaboration in a statement, saying:

"The new features help both merchants and the customers especially now that MSMEs offer another payment gateway to customers...It encourages customers to support local businesses and order their food from MSMEs."

The launch of the new features also coincided with the celebration of Lunar New Year and Valentine's Day, two occasions when many consumers ordered food to be delivered to their homes. This timely initiative surely helped many MSMEs gain more business during the long weekend and enabled customers to discover new, local sources of their favorite foods. This is yet another example of the power of digital transformation.