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Many MSMEs like yours have probably shifted online - or e-commerce - in selling, transacting, and promoting your products/services. You used technology and the Internet to keep your livelihood and still have income to support your family. After all, isn’t that what technology and the Internet is about?

And what great app to put your business on than Facebook? It’s free, easy to use, and everybody’s there. We are sharing you tips on how to use this app and power up your business!

1. Create your own Facebook Page and select the right category.

Having your own Facebook Page is like having a physical store - people can visit, view around, and take a look at your products. Also, picking the right category is important because it allows you to use features such as physical location listings, so people can visit your store by looking at Maps for directions. For your MSME, select the Local Business or Place.

2. Create a vanity URL. 

Normally, links of Facebook pages are a long string of letters and numbers that are not memorable. Changing your page’s URL will increase your chances of being seen on the first page of Google search! You can use your business’ name as your URL so it can be readable and easy-to-remember.

3. Create smart posts.

You can publish as much posts as you like, however, it will only get drowned out and your customers wouldn’t notice your posts about your products and services. Better yet, make simple but short posts about your business!

Another tip of creating a smart post is to know when your users are most active. This means when they are online, which kind of posts do they usually interact with, and how often they share/like your posts. It is very important that you create your posts that are tailored to what they need, not on what you want to say.

4. Respond to your messages

Customers like sellers who are very responsive to their questions about your products/services. It will show credibility and care on your part! For your convenience, you can put up your work hours so they will know what time you usually reply and check your messages.

Responding well to your messages will earn you a response badge. Extra pogi points for your business!

5. Create a Facebook group.

In the current situation that we have, there are no public markets or fairs that we can gather to sell our products/services. One way to still hold a gathering is through creating a Facebook group. For example, if you are a restaurant in a barangay, you can create a Facebook group for all the neighboring businesses, and invite local customers to your group, so it will be easier for them to find yours. Not only is this good promotion, but it favors to you, especially if you offer a pickup or door-to-door delivery.