The holiday season is upon us and even in the midst of the pandemic, we try to maintain our traditions. The work weeks are getting shorter, with all the official holidays, and in a couple of weeks, everyone is going to get a long-deserved break. And what can entrepreneurs do during this fairly calm period?


Susan Guillory, the President of Egg Marketing, a content marketing firm based in San Diego, invites small business owners to make the most of the holiday season to: rest, rejuvenate, and reframe their business strategies.




Burnout happens to everyone who works too hard, and no matter how much you tell yourself you need to keep working, overdoing it will always be detrimental. Take time to rest and recharge your body, mind, and spirit. Running yourself ragged will not help your business in the long term. You need to take care of yourself if you want to sustain your endeavors.


So try and disconnect yourself for a day or two, avoid your computer screen or work mobile phone, and just enjoy some quality time with your loved ones or even some well-deserved me-time. This will make you energized enough to resume your work once it picks up.




This year has forced everyone to adapt to unprecedented circumstances and businesses have had to pivot their operations in order to survive. Taking time out to go back to the drawing board will also benefit your business in both the short-term and long-term.


You need to take a step back from daily routines to be able to be better assess what you can improve in your processes and products. When you start looking at things from a fresh perspective, you can start making some much-needed changes like shifting to digital operations, building more resilient supply chains, and boosting your customer relations, among other things. Bouncing back will be easier afterwards.




Prolonged periods of work can leave you exhausted and demotivated. You sometimes lose the drive that ignited your entrepreneurial journey to begin with. This will be dangerous because if you lose sight of what made you start your business, you will also be less inclined to sustain it.


As you take a break, tap into your interests and try and remember what made you excited about your projects. Try something new - read new books, watch exciting movies, talk to new people, and you might find yourself back on track to success.


These three R's are just some helpful tips to make the most of the downtime during the holiday season. If you take them to heart, you will also be on the way to two other R's: recovery and resilience.


Photo by Riccardo Annandale on Unsplash