The Department of Trade and Industry has partnered with retail giant SM in launching Christmas bazaars to support local MSMEs.


As part of its "Buy Local, Support Local" campaign, SM is giving an opportunity to hundreds of MSMEs to sell their products at the SM Christmas Markets this holiday season. This program will be implemented in all SM Malls and features 300 micro, small, and medium enterprises from nearby communities, DTI partners, SM tenants, and supplier partners of Kultura.


The program was launched on November 9 and will run until January 2021.


CNN Philippines reports that at a recent event at SM Megamall, Trade Secretary Ramon Lopez spoke about the important role of MSMEs in helping the country bounce back from the impact of COVID-19:

“Filipinos should prioritize buying local products to help the economy recover from the coronavirus pandemic...Only with this can we truly reopen and restart our economy.”


Also at the event were SM Supermalls President Steven Tan and SM Retail President Chito Manalo, who likewise emphasized their commitment to supporting MSMES.


Tan said:

“SM’s humble beginnings and these trying times that we find ourselves in only fuelour drive to help MSMEs. For more than 60 years, SM has been home to over 80,000 MSMEs, serving as their community, marketplace, and partner."


Manalo said:

“We want to maximize our assistance to our community of MSMEs and create meaningful impact that is why we are continuously working with other members of the private sector and the government to find immediate as well as long term solutions that will ensure business resilience and sustainability for the most vulnerable members of our community."


So if you're an MSME looking for another opportunity to do business this Christmas season, join the Christmas bazaars!


Consumers are not going to let the pandemic stop them from celebrating the season and they are going to be on the lookout for great gift ideas for their loved ones. Everyone is being encouraged to buy local products to support MSMEs and there is no better time to put your wares out there than the holiday season. Pandemic or not, the spirit of giving is alive and well!