The Department of Trade and Industry has partnered with the MarkProf Foundation on a series of informative videos about the essentials of marketing.  This project aims to provide business owners with helpful knowledge and practical tips on improving their marketing.


The series, entitled "Marketing 101", was launched last January 4 with a brief message from DTI Secretary Ramon Lopez. He stressed the importance of marketing as a functional competency needed by every business and he expressed his appreciation for the MarkProf Foundation, who will be sharing their expertise in these short clips. 


New videos have been uploaded daily on a variety of topics about the principles of marketing. So far, these have been the topics covered:

  • Finding Opportunity and Relevance
  • Validating Opportunity and Relevance
  • Target the Served Market
  • Serving the Underserved Market
  • Product Features
  • Pricing it Right
  • Brand Positioning
  • Branding

This new initiative is a great opportunity for MSMEs to learn how they can improve their businesses and recover from the effects of the pandemic.

Don't miss the latest episodes of "Marketing 101" by following DTI's YouTube Channel.