Starting an online business is challenging, but getting feedback from your customers is another challenging task. It’s important to maintain relationships with your customers and to be able to get their engagements or comments for further improvements.

But not to worry, there are still ways of reaching out to your customer base with various tools online. For starters, here are three different ways of getting customer feedback with resources you already use!


Social Media Platforms
Consumers talk, and they talk publicly! Whether it’s about a new product or a new service, majority of them would share their thoughts on social media platforms. They can either recommend it to others or express their concern about the products. Take advantage of this platforms being free by reaching out and engaging with your customers. This shows them that you value their concern, and you are willing to take necessary action to satisfy their demand. Among the most popular social media platforms are:

  • Facebook
  • Instagram
  • Twitter
  • You can also use forums for more open discussions!


Polls and Surveys

If you’re looking for an easy way to engage with your customers online without taking too much of their time, create a poll or a survey! This does not only make it easy for you to gather data but also captures customers’ attention. Make sure to ask short and relevant questions. A free online survey and poll generator that you can use are:

  • Poll-maker.com
  • Google Forms (survey)


Ask for Opinion

Sometimes, it’s best to hear it straight from the customers themselves. So go ahead and ask! Ask how they like your product, how you can improve on your product, and take their comments as constructive criticism.

If you really want to get the  best feedback, learn how to listen to your customers. Evolution is inevitable, and the only way to stay on top of the industry is to adapt, improve, and offer the best quality. Good luck!

Below, we have Crate&Barrel who ask their customers’ opinion by saying “Join the Conversation” with the use of email. They’re promoting their products and at the same time getting people to engage with the community of Crate &Barrel customers.

Another known brand in the industry would be GAP. They engaged with the customer by making the statement very personal, making them feel that their review/opinion is an integral element to their business.