Salons and spas are not allowed to operate until any form of community quarantine, including the General Community Quarantine (GCQ), has been lifted.
Over the last few weeks, people have been turning to social media to gather news and information as well as to express their opinions. A study of 25,000 consumers across 30 markets showed social media engagement increasing 61% over normal usage rates. To add, messaging across famous social media platforms have increased over 50%.
This may just be the perfect time to take advantage of social media. You can opt to start by posting pictures of past works by your hairdressers or past photos of some of your satisfied clients — just be sure to ask them for permission. You may also stay relevant by having posts addressing the current COVID-19 issue — general information about the virus and safety measures to help flatten the curve are really helpful and appreciated by everyone.
Whether you’re posting light-hearted content to keep people’s minds off the panic or you’re posting information about the virus, increasing your activity on social media is a sure-fire way to remind customers of your business.
As a salon or spa owner, you are in an advantageous position to offer your clients something to look forward to amidst this stressful time. Vouchers are an excellent way to diversify your profit as well as to ensure that you have clients waiting for you after this pandemic.
Product kits, like facial rejuvenation kits, may very well be in demand this season. Your clients are sure to be missing their routine pamper days so why not give it to them at the comfort of their own homes? Just be sure to include specific instructions in your kits to save them more time. To add, you may use your social media, email, or website to disseminate information about the deals and products you offer.
You may not be able to provide excellent service to your clients during this period but you sure can promise it to them once all of this is over.
Let’s not forget that, as a salon or spa business, you not only rely on your clients but on your suppliers and partners as well — and they rely on you too. Having an open communication with them and planning out strategies and precautions to make sure you get your business up and running immediately in the future is very important and must constantly be maintained. Instant messaging apps like Viber and Telegram are a great way to help you with this.
Service-based businesses are taking the full brunt of this pandemic as Social Distancing is an essential part of flattening the curve. As you pull through these trying times, we hope these tips help you stay grounded.